Resources
Growth and Leadership Resources
Podcast appearances and recent writing on commercial growth, leadership, and living positive on purpose.
Featured Playbook
Healthcare SaaS GTM Strategy: A 10-Step Playbook for Commercial Leaders
A practical guide for healthcare SaaS founders and commercial leaders: define your ICP, build EHR-aware integration narratives, run pilots as revenue events, and report the metrics that actually move enterprise buyers.
Read the playbookFrom the Blog
All posts →September 2, 2026
The Growth Leadership Reset Is Already Here
Growth leadership is changing faster than the titles we use to describe it. Research from Spencer Stuart, McKinsey, Gartner, and the Journal of Marketing validates what many CMO, CRO, CGO, and CCO leaders are already…
Read on Living Positive on PurposeAugust 14, 2026
Baseball & Marketing: It’s Anyone’s Season
What do baseball and marketing have in common? More than you might think. Both require consistency, the right players, a deep understanding of the numbers, and the willingness to adjust when the game changes. And just…
Read on Living Positive on PurposeAugust 12, 2026
Winning the Brand War: How Legacy Brands Become the Category Leader
Over twenty years in market should earn a brand automatic respect. It does not. When I asked the large language models what marketing leaders are searching for most right now, the answer was clear: everyone is stuck on…
Read on Living Positive on PurposeJuly 18, 2026
Nobody Was Lying
Four leaders, four numbers, one quarter, and nobody was lying. I went looking for what the research actually supports about the converging CMO and CRO role, revenue operations, attribution, and AI. Some of it held up.…
Read on Living Positive on PurposeJuly 9, 2026
When AI Learns About Your Company From Everybody But You
Picture this. Your company is growing, the money is real, the energy is real, and you are feeling pretty good about life. Then one morning a prospective customer asks an AI tool whether your company is legit, and the…
Read on Living Positive on Purpose
Podcast Appearances
- Beyond the Brief
Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
Chris Perkins, Model B · December 30, 2025
A conversation on strategic marketing leadership, team structure, and cutting through vanity metrics to measure what actually moves the business.
- Data Planet
Building Trust Through Organizational Culture
Emma Davis · 2026
How trust, culture, and clear commercial alignment become force multipliers for growth teams operating under pressure.