Resources
Resources
Podcast appearances and recent writing on commercial growth, leadership, and living positive on purpose.
Podcast Appearances
- Beyond the Brief
Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
Chris Perkins, Model B · December 30, 2025
A conversation on strategic marketing leadership, team structure, and cutting through vanity metrics to measure what actually moves the business.
- Data Planet
Building Trust Through Organizational Culture
Emma Davis · 2026
How trust, culture, and clear commercial alignment become force multipliers for growth teams operating under pressure.
Featured Playbook
Healthcare SaaS GTM Strategy: A 10-Step Playbook for Commercial Leaders
A practical guide for healthcare SaaS founders and commercial leaders: define your ICP, build EHR-aware integration narratives, run pilots as revenue events, and report the metrics that actually move enterprise buyers.
Read the playbookFrom the Blog
All posts →July 18, 2026
Nobody Was Lying
Four leaders, four numbers, one quarter, and nobody was lying. I went looking for what the research actually supports about the converging CMO and CRO role, revenue operations, attribution, and AI. Some of it held up.…
Read on Living Positive on PurposeJuly 9, 2026
When AI Learns About Your Company From Everybody But You
Picture this. Your company is growing, the money is real, the energy is real, and you are feeling pretty good about life. Then one morning a prospective customer asks an AI tool whether your company is legit, and the…
Read on Living Positive on PurposeJuly 7, 2026
The AI Tool Noise Is Deafening. Here’s How I Actually Decide What’s Worth My Time.
Every week brings another AI tool promising to fix your pipeline. Most of it isn't for you. Here's the simple filter I use to cut through the noise: start with the actual problem, know your ICP cold, listen for real…
Read on Living Positive on PurposeJuly 3, 2026
Fable 5 Is Back. Here’s What Changed, and What It Means for Your Growth Team
Fable 5 went dark three weeks after launch, came back on July 1, and rolled out to Pro users like me in stages, with the notification landing quietly on July 3. Here's what triggered the shutdown, what the model can…
Read on Living Positive on PurposeJuly 2, 2026
Visibility Is Now a Moving Target. Here’s How I’d Structure a Team to Keep Up.
Visibility isn't disappearing, it's relocating into AI answers and citations. Here's how I'd structure a team, and a brand, to keep up with zero-click search, AI Overviews, and the shift from rankings to being cited.
Read on Living Positive on Purpose