Sales playbooks
End-to-end playbooks built around real deals: qualification, discovery, objection handling, and the operating rhythm to keep them in use.
Capabilities
The kinds of work I build for commercial teams.
A selection of the artifacts and engagements I deliver. Examples are anonymized and described at the category level: specifics are shared under NDA in a working conversation.
Competitive analyses
Honest, decision-ready competitive workups: where you actually win, where you don't, and what to say in the room when it matters.
Buyer journey mapping
How buyers actually move from problem to purchase in your category, and where marketing, sales and success need to show up differently.
Go-to-market strategy
ICP, segmentation, packaging, channel and motion, connected into one plan the leadership team can defend to a board.
Product launch plans
Launches that move products from quiet release to commercial momentum, with sales, success and marketing rowing together.
Pipeline diagnostics
Where the funnel actually leaks, what it costs you, and the smallest set of changes that move conversion and forecast accuracy.
Product marketing & positioning
Sharper messaging, narrative and proof, built so buyers recognize themselves and sellers can repeat it without a script.
Commercial operating rhythm
Weekly, monthly and quarterly cadence: definitions, dashboards and rituals that turn revenue chaos into a system.
Team dynamics & alignment
Helping sales, marketing and product marketing actually work as one commercial engine, including how individual leaders show up together.
Executive-level GTM presentations
Board, leadership and PE-ready commercial narratives, clear enough to align a room, specific enough to be acted on.
Industries
B2B SaaS, enterprise software and tech-enabled services, with a soft spot for founder-led and PE-backed companies navigating the messy middle between traction and scale.